Cents 4 Kids

While our Back 2 School campaign focuses on providing the essentials for academic success, our Toys4Kids counterpart recognizes the importance of imaginative, fun play in a kid’s life. We hold outreach events similar to the backpack giveaway in which we give out toys to children. Often these children don’t get access to some of the toys common to more privileged households, and our goal is to bridge that gap and level that unequal ground. We recognize how playing with effective, functional toys can have a huge impact on a child’s happiness and mental well-being, and we feel it is imperative to foster this level of fun in all children.